The Key Factor in the King's Game

Every game night, he would file up the stats in rebounds, steals, shot blocks and assists. All night he'll dunk the ball, fire the three and shoot the fade away. This is how Lebron James plays his game. But did you ever wonder why the "King" plays this good? Part of the answer lies beneath the soles of his feet.

Since the King entered the NBA, Lebron James shoes have become a legend on its own. This is probably the only time a shoe company had invested so much in promoting the shoe and the man itself. The shoes alone has made the man somewhat in the same league as Michael Jordan - you can't help but compare the Lebron James Shoes to that of Air Jordans. In the 80s, Nike took the young Jordan under its wings and flourished in a sport once dominated by Converse.

Now the company took another star in James. This partnership has resulted to close to 20 shoe designs with different color varieties - from the numbered series and the secondary series to the low-tops edition. It's no surprise that the Lebron James shoes have become an instant hit the moment they were released in the market. Consumers not only buy the shoes because of the man who wears it, but also because of their distinctive designs.

More than the aesthetic value, the shoe design was made to cater to the wearer's comfort and protection. This is one of the probable reasons why Lebron, despite being an athletic forward who plays above the rim, never had major injuries in the span of his professional career.